Is it possible to think about the modern-day without social media? I think it is nearly impossible as people are more engaged with the different social media platforms. Irrespective of age, group, gender, people are using these platforms extensively. Indeed, they are using social media for different purposes like seeking entertainment, knowledge, information, and connection with friends and other communities.
It has a great marketing appeal despite having a personal
using intention by the users and has been emerged as the cost-effective
marketing medium. And, marketers are shifting to the social media platform from
the previous marketing method. But a marketer
should come with maximum efficiency on the social media platform to get maximum
benefits.
It is not easy, and there is no shortcut way to get instant
customers from social media marketing. Converting followers into customers,
increase outreach levels, and engaging the audience through the social media
platform is not an overnight task. There is needed enough time and effort for
the fruits against your effort to show in numbers. But nothing to be worried about;
you will be acquainted with all the metrics soon. And, if you are capable of
finding out the various factors and metrics that impact the growth of the
marketing, you are halfway there indeed.
Now, we are here to discuss the most important factor in
social media marketing. What is the most important factor? It is time to
post on a specific social media platform. Indeed, it is the most important
factor to consider in the sense of social media marketing. People are using
social media to make a profit in the business, but they don’t the appropriate
time the post on these platforms. Today, business is nearly impossible
without the touch of Facebook, Instagram, Twitter, Linkedin, Pinterest, and
YouTube, etc.
Why do you need to
sort out the best time of posting?
As a marketer, you have to understand the best time for
social media posting. Actually, you are aiming to increase followers, likes,
and engagement on social media platforms. Moreover, a marketer’s intention is
to reaching out to the target audience and building a brand identity for the
bulk number of people. For accomplishing these tasks, you fairly need to know
the time when most of the users are active.
All the moments of the day are not perfect for posting
content on the social media platform. Every platform has a distinct engaging
time; your responsibility is here to dig out the time. And, you should go with
the content at the peak time of the specific social media platform as it is
scanned and sieved by the social media algorithm for the highest
visibility. Indeed, getting an organic
result is more competitive in the sense of social media presence.
So, you will be the winner in the social media marketing
arena if you capable of sorting out certain times and days of the week when
people are most active. In fact,
different social media platforms come with respective peak hours depending on
the type of it is. In normal eyes, it is tough to get insight data of peak
time. Here, we suggest you go with the analytics tools to get exact data
about the peak hours of social media platforms.
In addition, you find the peak hours of different social
media platforms observing the lifestyle of your target audience, which can give
you maximum exposure.
If you are an owner of a skincare and cosmetics brand, you
should cater mostly to women. And it will be a good practice to share content
on social media platforms when they are most active. When women are most
active on social media? It is very simple to trace; women remain active on
social media during the late morning when they are commuting to the office or
have been engaged with their household tasks. And, they are trendy enough to
search on social media platforms whenever seeking something. So, try to dig out
the consumer behavior on the social media platform and do a post at the ideal
time to get the highest result.
What is the best time to publish content on social media?
Best time to post on
Facebook
Nearly, it is regardless to say that Facebook is a great platform for setting up business pages and spread content to the target
audience. Nowadays, Facebook's recent updates and its algorithm make a
difficult organic reach out. Still, it is a great social media platform for
reaching potential customers at a minimum cost or free of cost.
After doing several kinds of research, we have come to know the
best time of Facebook posting which is around 12 pm to 2 pm at noon. Indeed,
another research on the consumers’ lifestyle indicates lunchtime is the
peak hour when most of the users are active on Facebook.
What is the weekday trend of Facebook traffic? Users are
mostly active on Facebook on Thursdays and Wednesdays, irrespective of gender,
age, and status of employment.
Unlike the common conception of people, Facebook doesn’t get
enough traffic on weekends. Normally, people are out on weekends and don’t use
Facebook as much as they do on the weekdays. It is the best time to post on
Facebook on Saturday or Sunday in the late evening or early morning. So, post your content on Facebook just before
9 am or after 8 am on weekends.
These are the basic data about the time of posting on
Facebook; you can get more exact data targeting your audience and their
geo-location.
Best time to post on
Instagram
Instagram is a rising social media platform packed with stunning
features like video sharing, photo sharing, live streams, and stories, etc. It
has around 1 billion monthly users and a huge prospect of business.
Late night, afternoon, and early morning are the best time
of posting on Instagram. Around 6-6.30 am in the morning is the recommended
time frame to post on Instagram to get an optimum result. Usually, people are
wake up from sleep at that time and intend to check the Instagram feeds as it
is a platform mostly about visual content.
You can try to post content on Instagram late at night
because there are many users who are active at this time. Also, you can post
around 2 pm-4 pm, which can help you to bring more audiences instantly. It is
lunchtime, and people take a break and tend to go through the Instagram feed.
What is the best time on the weekends for Instagram? People
go out on weekends, and they are not active on any social media platform day
long but before go out and after coming home, they check out the social
media feed. So, weekend mornings and late evenings are the best times to post
on Instagram. Indeed, it will not be wise to post content on weekends on
Instagram.
Some brands may have distinct best time frames depend on
their audience’s engagement and activity. Moreover, it depends on the brand and
its target audience, and geo-location.
Best time to post on
YouTube
YouTube is a leading video-sharing platform and the second
largest search engine in the world, just behind Google. It has plenty of
visitors at present, and it would be a profitable channel in the sense of
social media marketing.
Around 2 pm to 4 pm is the best time to post on YouTube in
the afternoon on Tuesday, Wednesday, and Monday. On the weekends, people are
most active on YouTube from 1 pm-3 pm, and the employee workload usually
tends to go down on Friday and Thursday. So, you should upload your video
content targeting these hours.
It is highly recommended to upload video content between 9
am and 11 am on the weekends to get the highest result. Research shows, most of
the YouTube users are young adults or school-age children, and the platform
engagement tends to peak on Saturdays.
In addition, you can frame an uploading schedule depending
on your target audience and their demographics and share content at the best time when they are mostly active on YouTube.
Best time to post on
Twitter
Twitter is a popular microblogging website with around 330
million monthly active user origins in the United States. It is considered as the platform of all ages
as young and adults are equally active here.
The best time of posting on Twitter is around 12 pm to 3 pm
on Fridays. It is a good practice to post on Twitter during the evening break of
workers. So, the time is around 3 pm or from 5 pm to 6 pm on weekdays. Indeed,
Twitter is a microblogging platform especially for celebrities and
high-profile people, so tweet carefully targets them.
Unlike other social media platforms, it works better on
weekdays. It shows greater engagement on weekdays instead of weekends. Sunday
mornings refer to the least engagement period, so it is advised there to tweet
after around 11 am.
How to scrape the
best time to post
Indeed, it is not an easy task to trace out the best time of
posting on different social media platforms. You should be handy enough to find
out the best posting time. At first, you should have a clear understanding of
your target audience and their behaviors. Look at their activeness on social
media, where you tend to post your content. On the other hand, you take an idea
of posting some content at different times and which time frame drives you a
better result to pick it for the next post. And, post your content when the
audiences are online and most likely to engage.
Nothing to be worried about; there are several analytical
tools available in the market. Simply you should opt for the best one to get
exact data about the time of posting on the social media platform. Indeed,
these tools are very trustworthy to give you exact data.
Conclusion
It will not be wise to post content on social media randomly
without an appropriate strategy. If you post content in the absence of your
target audience on social media, you will not get any result indeed. So, you
should have a clear understanding of the activeness of users on the social
media platform. And, you have to come with the content when your audiences are
most active on the social media platform. Finally, keep your eyes on the
ideal time to post content on different social media.